HSV Lions Den is Becoming The Genuine Edge

HSV Lions Den is Becoming The Genuine Edge

 

HSV Lions Den is Becoming The Genuine Edge

After two decades of serving Australia's motorsport community, the HSV Lions Den is merging with The Genuine Edge — Australia’s premier destination for genuine automotive parts, operated by Suttons Parts.

Why We're Making This Change

This strategic consolidation allows us to enhance your experience with:

  • Access to 70,000+ genuine automotive parts from 15+ brands
  • The same brand you trust, backed by Australia's largest family-owned automotive supplier
  • Premium car care products, merchandise, and apparel
  • Fast nationwide delivery and a physical showroom in Lidcombe, NSW
  • Enhanced warranty coverage and manufacturer-backed quality

Your HSV Lions Den VIP experience gets better, not different.

Important Timeline

Date

What Happens

October 23, 2025

Existing Lions Den customers will be notified with the ability to activate their VIP Account on the Genuine Edge website

October 2025 - January 28, 2026

hsvlionsden.com.au remains fully functional

October 30, 2025

Lions Den Customers who have yet to activate their Genuine Edge VIP  account will receive a second invitation
(sales@hsvlionsden.com.au)

January 28, 2026

All HSV Lions Den customer purchase history and existing Pre Orders will be migrated to The Genuine Edge

February 1, 2026

Full transition complete — shop at GenuineEdge.com.au

Frequently Asked Questions

Here's everything you need to know about HSV Lions Den becoming The Genuine Edge, with answers to the questions we're hearing most from customers like you.

[Access our FAQs]